Whether you’re stepping into a new role, onboarding a team member, or kicking off a new client project, the first 90 days are critical. A well-structured 30/60/90 day action plan sets the tone for long-term success by clearly outlining your goals, strategies, and priorities.
In this guide, we’ll walk you through:
- What a 30/60/90 Day Plan is
- Who should use it and when
- Benefits of creating one
- A breakdown of the 30/60/90 day framework
- A ready-to-use downloadable template (Google Docs/Excel)
- Tips for customizing it to your needs
What is a 30/60/90 Day Action Plan?
A 30/60/90 day action plan is a strategic document that outlines your goals, deliverables, and success metrics across the first three months of a new job, role, or initiative. It breaks down the learning and execution process into three distinct timeframes:
- First 30 Days: Learning and understanding
- Next 30 Days (31–60): Planning and contributing
- Final 30 Days (61–90): Executing and optimizing
This framework is especially useful for new employees, team leaders, consultants, and freelancers onboarding with a new client.
Who Should Use a 30/60/90 Day Plan?
- New Hires starting in a new role
- Managers/Team Leaders inheriting a team or department
- Freelancers/Consultants launching a new client engagement
- Job Seekers preparing for interviews
- Project Managers initiating new projects or change management initiatives
Why Use a 30/60/90 Day Plan?
Creating this plan helps:
- Clarify expectations with managers or clients
- Prioritize efforts with a measurable structure
- Show initiative and leadership
- Build trust early
- Track and showcase progress
📘 30/60/90 Day Action Plan Breakdown
Here’s how you can structure your plan:
🔹 Days 1–30: Learn & Observe
Goal: Absorb information, build relationships, and understand the company or project ecosystem.
Objectives:
- Review internal documentation, workflows, tools
- Understand key metrics, objectives, and challenges
- Identify stakeholders and build rapport
- Attend onboarding sessions or team briefings
Key Deliverables:
- Stakeholder map
- SWOT analysis (if applicable)
- Onboarding checklist completion
Example Tasks:
- Shadow team members
- Review past project reports
- Join all relevant communication channels
🔹 Days 31–60: Strategize & Plan
Goal: Start contributing by developing strategies, proposing solutions, and taking ownership of certain tasks.
Objectives:
- Evaluate current systems and processes
- Identify quick wins and bottlenecks
- Begin implementing smaller projects or tasks
- Collaborate actively with team/clients
Key Deliverables:
- Initial project roadmap
- Recommendations report
- Strategy proposal for upcoming 30 days
Example Tasks:
- Audit current marketing or sales strategy
- Present findings from the first 30 days
- Start managing small campaigns or tasks
Days 61–90: Execute & Optimize
Goal: Implement your strategies, deliver measurable results, and set a foundation for long-term success.
Objectives:
- Execute on key deliverables
- Measure impact using KPIs or agreed metrics
- Gather feedback and iterate
- Establish ongoing systems for scale
Key Deliverables:
- Final project report
- Dashboard or tracking system
- Recommendations for next 90 days
Example Tasks:
- Launch a campaign or product sprint
- Deliver client reports
- Propose optimization plans for ongoing initiatives
📥 Free Download: 30/60/90 Day Action Plan Template
We’ve created a ready-to-use, editable Google Sheet and Google Doc template you can customize for your own onboarding or planning process.
👉 Download the Google Sheets Version
Template Features:
- Editable fields for goals, deliverables, and KPIs
- Columns for timelines, status, and notes
- Predefined example tasks for each phase
🔧 How to Customize Your Action Plan
1. Align with Stakeholders: Share your plan early with your manager, client, or supervisor to ensure alignment.
2. Tailor to the Role or Project:
- If you’re a marketer, focus on audit, strategy, campaign execution.
- If you’re a developer, structure your plan around codebase understanding, system improvements, and performance optimization.
- If you’re a freelancer, break it down by discovery, strategy, and delivery phases.
3. Add KPIs & Metrics: Define success with clear, measurable outcomes. Examples:
- Increase web traffic by 15%
- Launch X campaign by Day 75
- Conduct 10 stakeholder interviews
Pro Tips for Success
- Don’t overload each phase—keep your plan realistic and focused
- Use project management tools like Trello, Notion, or Asana to track tasks
- Revisit and update your plan weekly based on real-world shifts
- Keep a version of the plan as part of your portfolio or performance review documentation
🏁 Wrapping Up
A 30/60/90 day plan isn’t just a productivity tool—it’s your blueprint for success. Whether you’re aiming to impress a new employer, onboard a client, or structure your own workflow, this simple framework can bring massive clarity and momentum.
Take the time to build it out thoughtfully, and you’ll stand out as someone who’s organized, strategic, and action-oriented from day one.
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30 60 90 Day Action Plan SEO Guide: Template + Strategy for Fast Results
When you’re launching a new SEO strategy, onboarding a client, or stepping into a digital marketing role, the first 90 days are make-or-break. A clear 30 60 90 day action plan SEO framework can help you focus, prioritize, and drive meaningful results from day one.
In this comprehensive guide, you’ll get:
- A clear breakdown of what a 30/60/90 day SEO plan is
- Who should use it and why
- How to structure your SEO tasks over 3 months
- A downloadable SEO action plan template (Google Docs/Sheets)
- Tips to align your plan with measurable SEO goals
✅ What is a 30 60 90 Day Action Plan in SEO?
A 30 60 90 day action plan SEO is a structured roadmap that outlines your SEO goals, strategies, and deliverables over the first three months of a project, job, or campaign. It helps SEOs, freelancers, and agencies break down a big-picture strategy into manageable, results-driven phases.
This type of action plan ensures you’re:
- Learning about the website or niche
- Prioritizing key technical fixes and quick wins
- Laying a scalable SEO foundation
- Tracking early SEO performance metrics
🎯 Who Should Use a 30/60/90 Day SEO Plan?
This framework works for:
- SEO freelancers onboarding new clients
- In-house SEOs joining a company
- Agencies launching a new SEO campaign
- Marketing managers auditing and relaunching SEO efforts
- Founders handling SEO internally for a new product or website
💡 Benefits of a 30 60 90 Day SEO Strategy
- Clear focus on short- and long-term SEO priorities
- Faster execution of quick wins and technical fixes
- Improved communication with clients or stakeholders
- Measurable progress you can report on every 30 days
- Strategic alignment with business goals and KPIs
📘 SEO Action Plan: 30/60/90 Day Breakdown
Let’s break the plan into three clear phases designed for SEO growth and performance:
🔹 Days 1–30: SEO Discovery & Audit
Goal: Understand the current SEO landscape, run diagnostics, and uncover opportunities.
Key Tasks:
- Full website SEO audit (technical + on-page)
- Google Analytics, Search Console, and Tag Manager setup
- Crawl analysis using tools like Screaming Frog or Sitebulb
- Keyword research and mapping to existing pages
- Competitor and backlink analysis
Deliverables:
- SEO audit report with prioritized fixes
- Keyword research document
- SEO baseline report (traffic, rankings, crawl errors)
🔹 Days 31–60: Fix, Optimize & Build Strategy
Goal: Fix issues, implement key optimizations, and begin long-term content and link strategy.
Key Tasks:
- Fix critical technical SEO errors
- Optimize top-performing pages (title tags, internal links, schema, etc.)
- Set up content clusters and internal linking structure
- Create a 3-month content strategy
- Begin outreach for backlinks (link gap analysis + outreach strategy)
Deliverables:
- On-page optimization report
- Published or updated content
- Link building targets + outreach templates
- 30-day performance report
🔹 Days 61–90: Scale, Track, and Optimize
Goal: Implement ongoing SEO systems, track results, and plan for scale.
Key Tasks:
- Publish content at scale (blogs, product/service pages, topic clusters)
- Ongoing link building (resource pages, guest posts, digital PR)
- Improve core web vitals & user experience
- Track keyword movement, traffic, and conversions
- Monthly SEO reporting setup
Deliverables:
- SEO growth dashboard (Google Data Studio, Looker, etc.)
- Final 90-day performance report
- Roadmap for next 90 days
📥 Free Download: 30 60 90 Day Action Plan SEO Template
Grab your editable, plug-and-play 30 60 90 day SEO action plan template. It’s ideal for consultants, agencies, and marketers looking to align tasks with results.
👉 Download Google Sheets Template
What’s Inside:
- Editable columns for goals, tasks, deliverables, KPIs
- SEO-specific fields like page audits, content planning, backlink goals
- Ready-to-use structure for client onboarding or internal strategy
How to Customize Your SEO Action Plan
- For Agencies: Use it as part of your client onboarding process
- For Freelancers: Tailor it for every client’s niche and site maturity
- For In-House SEOs: Align it with company OKRs and internal sprints
Pro Tip: Tie each task to a metric — CTR, rankings, bounce rate, or referring domains.
Expert Tips for a Winning SEO 30/60/90 Plan
- Start with low-hanging fruit like title tags, internal linking, and broken pages
- Automate reporting early with Google Data Studio or Looker
- Keep stakeholders updated every 30 days with performance snapshots
- Use backlink gap analysis and SERP feature tracking to find untapped opportunities
Final Thoughts: Why You Need a 30 60 90 Day Action Plan for SEO
SEO isn’t guesswork—it’s strategy, timing, and execution. A solid 30 60 90 day action plan SEO gives structure to your first three months so you can move fast, show value early, and build a foundation for long-term search visibility.
