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We track what matters—from Google algorithm updates and AI shifts to penalties, SERP features, and tools. Stay informed without chasing the news.
Google’s June 2025 Core Update: Early Winners & Losers
Rolled out June 2025 – ongoing impact
Targets low-quality and thin content websites
Emphasizes depth, originality, and trustworthiness
Affiliate-heavy and AI-spammy sites hit hardest
Recovery tips: prune low-value pages, add expert-led content
AI Overviews Are Live for More Countries — What SEOs Need to Know
Google’s AI-generated answers now shown in more regions
Major CTR drop observed for informational queries
Content with strong structured data + clear answers favored
Featured snippets replaced by AI Overviews in many cases
Add FAQs and bold answers to improve AI visibility
Helpful Content System Just Got Stricter
System now reevaluates more frequently (weeks vs. months)
Rewards original experience-based content
Penalizes SEO-first, human-second content
Recovery signs: slow but real after rework
Reassess entire site quality, not just pages
Site Reputation Abuse Policy (May 2025)
Targets “parasite SEO” on trusted domains (e.g., sponsored posts)
Manual actions issued on domains hosting low-quality 3rd party content
Applies to news portals, edu/gov blogs, affiliate hubs
Google expects editorial control on all hosted content
Important for SEOs using expired or high-DA placements
Is AI-Generated Content Still Safe in SEO? [June 2025 Guidelines]
- AI alone = not safe unless human-edited & fact-checked
Google’s focus: E-E-A-T signals + user-first intent
Avoid “content stuffing” for keyword coverage
Use AI for outlines or drafts, not raw publishing
Add bylines, proof, unique visuals to elevate trust
Local SEO in 2025: Google Business Profile Changes & Visibility Tips
Mandatory services field now appears in searches
Call tracking and message metrics made more granular
Increased spam filtering for service areas
AI answers affecting local pack rankings
Verified reviews + geo-specific content = top local signals
Google Search Console Updates
New: Page Experience Insights and updated indexability reports
Clearer data on structured data + rich result errors
Improved mobile usability insights for Core Web Vitals
Export options enhanced for reporting
Use to debug SGE visibility and CTR issues
SGE vs Traditional SEO
AI panels replacing or merging with featured snippets
Click-through rates affected for top-ranking pages
SGE favors listicles, product comparisons, answer summaries
Use question headers, schema, and TLDRs to stand out
Traditional #1 ranking ≠ guaranteed visibility in AI block