Result-Driven Digital Marketing Specialist
Hi, I’m Anupama Rao — the strategist behind CONCERNSPOT, a personal initiative focused on helping emerging brands grow digitally.
CONCERNSPOT is my personal brand and digital workspace where I bring together my expertise in eCommerce, SEO, content, and marketplace growth. I work directly with founders and small businesses to help them transition from product listings to trusted digital brands
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I help D2C founders and small businesses build trust-driven digital ecosystems that sell — not just list.
My Core Areas of Expertise
Website Design & Development
I design and develop custom WordPress websites that are fast, responsive, and optimized for both user experience and search engines. My approach focuses on building trust and conversions from the very first click. I start by understanding your brand’s core identity, target audience, and goals — and then translate that into a clean, modern website that reflects your value proposition. Every site I build includes essential pages like your homepage, product or service details, brand story, FAQs, and testimonials, ensuring all key customer concerns are addressed.
Beyond visual design, I prioritize functionality — including mobile responsiveness, site speed, clear navigation, and SEO-friendly structure. Whether it’s a simple landing page, a blog-driven site, or a full ecommerce store, I ensure everything is easy to manage and ready to scale. I also integrate analytics, basic security measures, and lead capture forms to support ongoing marketing efforts. My own platform, concernspot.com, is a live example of my work — built from scratch with all the same principles I apply for clients. If you’re looking for a website that builds trust and drives results, I can deliver exactly that.
Search Engine Optimization
I offer a modern, AI-supported SEO strategy built for 2025 — designed to improve your visibility, traffic quality, and search authority in a fast-changing digital landscape. I start by using advanced tools (like Surfer SEO, NeuronWriter, and Semrush) for keyword research and SERP analysis that go beyond basic metrics, factoring in topical clusters, search intent, and AI-generated patterns. I optimize your site’s technical foundation — speed, indexing, mobile usability, and structured data — to ensure it’s crawlable and fast-loading across devices.
Using AI-assisted content tools, I help you scale SEO-focused blogs, product pages, and landing copy that aligns with E-E-A-T principles and semantic search requirements. My SEO strategies are not just about ranking for keywords anymore — they focus on aligning your site with how Google’s AI models understand content and authority. I also track performance using platforms like GA4, Search Console, and Looker Studio dashboards, with monthly reporting and refinement. Whether you’re starting from scratch or improving an existing website, I build data-backed SEO strategies that adapt to the latest search engine shifts — from SGE (AI Overview) to voice and visual search trends.
Influencer & Digital PR Strategy
I help brands build trust and visibility through strategic influencer marketing and digital PR that’s rooted in relevance and real impact — not vanity metrics. My approach begins with identifying niche-specific influencers, content creators, and digital publishers whose audience closely matches your target customer. I use AI-powered tools and sentiment analysis to shortlist authentic voices, ensuring partnerships are both data-backed and brand-aligned. Whether it’s Instagram shoutouts, YouTube features, or TikTok product integrations, I handle everything — from outreach and negotiation to campaign coordination and follow-ups.
On the digital PR side, I work to get your brand featured in listicles, digital magazines, blogs, and directories that improve both SEO and credibility. These placements are selected not just for traffic, but for their trust signals and backlink value. I also analyze which types of content and creators are trending in your niche using real-time performance data, helping you stay ahead of shifts in digital behavior. In a world where social proof drives conversions, I ensure your brand is seen, mentioned, and trusted in the right places — and not lost in the noise.
360° Marketplace Strategy
I offer end-to-end marketplace management across leading platforms including Amazon, Flipkart, Meesho, Jiomart, and more, tailored to your product category and target audience. With competition growing and platform algorithms evolving constantly, I use data-backed strategies and AI-supported tools to optimize listings, enhance discoverability, and increase conversions. From setting up your seller accounts and uploading SKUs to writing SEO-rich product descriptions, I handle everything required to get your products ready for high-performance selling.
I manage inventory, pricing, and order processing, while also running platform-specific ads (like Amazon Sponsored Products or Meesho Boost) to maximize visibility and drive sales. I continuously monitor insights like click-through rate, conversion, competitor movement, and return reasons — adjusting strategies in real time. Beyond performance marketing, I also help generate reviews, enhance catalog content with A+ pages or videos, and manage customer queries professionally. Whether you’re launching on a new platform or scaling across multiple, I act as your full-service partner — making sure your marketplace presence isn’t just active, but profitable and well-optimized for long-term growth.
Content Marketing
I provide complete content marketing services that are designed to attract, educate, and convert your target audience. This includes everything from writing high-converting website content and persuasive product descriptions to SEO-optimized blog posts, landing pages, FAQs, and ad copy. Every piece of content is tailored to your brand voice and aligned with customer intent — helping build trust while supporting search engine visibility and conversions.
My process starts with understanding your audience, researching the right keywords, and mapping content formats to each stage of the customer journey. Whether the goal is to boost organic traffic, answer common objections, improve product discoverability, or nurture leads — I create content that works strategically. I also ensure that every asset I deliver is optimized for SEO and designed to integrate seamlessly across your website, marketplace listings, and social platforms. From building authority to driving consistent traffic, I help your brand communicate clearly and effectively in a crowded digital landscape.
Social Media Marketing
I offer end-to-end social media marketing services across platforms like Instagram, Facebook, YouTube, and LinkedIn. From strategy to execution, I handle everything — starting with understanding your target audience and selecting the right platforms to reach them effectively. I plan monthly content calendars, create engaging visuals such as reels, carousels, banners, and story creatives, and write compelling captions, CTAs, and hashtag strategies tailored to each platform.
Beyond content, I take care of scheduling, posting, and actively managing your profiles — including responding to comments and DMs to keep your audience engaged. I also run targeted paid ad campaigns, whether it’s boosting posts, generating leads, or retargeting warm audiences. For credibility and reach, I coordinate influencer collaborations and brand shoutouts that match your niche. All of this is backed by monthly performance tracking and reports, so you always know what’s working and how we’re growing. Whether you’re just starting out or looking to scale, I make sure your brand stays consistent, visible, and trusted across every social touchpoint.