Spotlight on SEO Interview
SEO: How the Industry is Evolving in 2024
SEO is always changing, and 2024 is no different. As technology advances and user behaviors shift, several key trends are shaping the way we approach search engine optimization.
Google Search Rankings
Recent studies have shown that the first organic position on Google receives about 28% of all clicks, demonstrating the importance of ranking highly in search results. Additionally, the top five positions on a Google SERP collectively capture around 70% of all clicks.
Technical SEO
Only 33% of sites pass Core Web Vitals thresholds, which measure performance aspects like loading speed, visual stability, and interactivity. Websites failing in these areas risk lower rankings, especially as mobile-first indexing becomes more prominent.
Content and Video SEO
Video has become central to engagement, with video content appearing in 62% of Google searches and landing pages with videos being 53% more likely to reach the first page on Google.
The Search Engine Journey: Understanding Crawling, Indexing, and Ranking
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