When it comes to improving your website’s structure, user experience, and SEO performance, breadcrumbs are often overlooked—but they shouldn’t be.
If you’ve ever wondered whether enabling breadcrumbs on singular pages (like blog posts, product pages, or service pages) is worth it, this guide is for you.
In 2025, with search engines placing even greater emphasis on user experience and structured content, breadcrumbs are more important than ever. Let’s explore what breadcrumbs are, their benefits, and whether you should use them on individual pages.
What Are Breadcrumbs?
Breadcrumbs are a navigational aid that show users where they are within a website’s hierarchy. Think of them like a trail of links, showing the path from the homepage to the current page.
For example, on a blog post, a breadcrumb trail might look like this:
Home > Blog > SEO > Should You Enable Breadcrumbs on Singular Pages?
Each part of the breadcrumb is clickable, allowing users to navigate to broader categories or back to the homepage.
Types of Breadcrumbs
There are several types of breadcrumbs used on websites:
- Hierarchy-based (most common): Show the page’s position in the site structure.
- Attribute-based: Used mainly in eCommerce sites (e.g., filtering by brand, price, etc.).
- History-based: Show the path the user took to get to the current page.
For blog posts, service pages, or product pages, hierarchy-based breadcrumbs are most relevant.
Should You Enable Breadcrumbs on Singular Pages?
✅ Yes, and Here’s Why:
1. Boosts SEO Performance
Breadcrumbs improve internal linking and help search engines like Google understand your site’s structure. They also enhance your rich results by displaying breadcrumb paths in SERPs, replacing long URLs.
2. Improves User Experience
Breadcrumbs make it easy for users to navigate your site, especially if they land on a blog post or product page from a search engine. They can backtrack to the parent category without using the browser’s back button.
3. Reduces Bounce Rate
By offering alternative navigation paths, breadcrumbs encourage users to explore more pages instead of leaving your site after viewing just one.
4. Enhances Mobile Usability
On mobile, where menus are often collapsed, breadcrumbs offer a clean, minimal way to navigate backward—perfect for mobile-first SEO strategies in 2025.
5. Supports Structured Data
When combined with Schema.org markup, breadcrumbs can help Google display more user-friendly search results and potentially increase click-through rates.
When You Might Skip Breadcrumbs on Singular Pages
While breadcrumbs are beneficial in most cases, there are a few exceptions:
- Minimalist or Single-page Websites: Breadcrumbs might be unnecessary if your site has no hierarchy or only a few pages.
- Standalone Landing Pages: If a page isn’t part of a broader category, breadcrumbs could confuse more than help.
- Visual-heavy or distraction-free designs: For sites where focus is key (like portfolios or sales funnels), breadcrumbs might clutter the layout.
Still, even in these cases, breadcrumbs can be styled to match the design or placed unobtrusively.
How to Enable Breadcrumbs in WordPress
If you’re using WordPress, enabling breadcrumbs is easy with plugins like:
- Yoast SEO (Settings > Search Appearance > Breadcrumbs)
- Rank Math SEO (General Settings > Breadcrumbs)
- Schema Pro or Breadcrumb NavXT for advanced customization
Make sure to:
- Enable hierarchy-based breadcrumbs
- Add schema markup for search engine visibility
- Style breadcrumbs to match your theme and layout
Best Practices for Using Breadcrumbs
- Use only one breadcrumb trail per page
- Place breadcrumbs above the title or below the header, where users expect them
- Avoid duplicating navigation; breadcrumbs should complement, not replace, your main menu
- Keep breadcrumb labels short and meaningful
- Use consistent structure site-wide for better usability and SEO
FAQs About Breadcrumbs on Singular Pages
1. What are singular pages in WordPress?
Singular pages refer to individual post types like blog posts, pages, products (in WooCommerce), or custom post types.
2. Do breadcrumbs help with SEO in 2025?
Yes. Google still uses breadcrumbs in search snippets, and they help with internal linking, crawlability, and user experience—all important ranking factors.
3. Are breadcrumbs necessary for blogs?
Not necessary, but highly recommended. Breadcrumbs make it easier for readers to explore related content and for search engines to understand your blog structure.
4. How do I add breadcrumbs to blog posts in WordPress?
You can add breadcrumbs using SEO plugins like Yoast or Rank Math. These plugins offer toggle switches to enable breadcrumbs and generate schema markup automatically.
5. Where should breadcrumbs be placed on a page?
Typically, breadcrumbs are placed at the top of the content, just below the header or main menu.
6. Should I use breadcrumbs on landing pages?
If the landing page is part of a broader content structure (e.g., under a service category), breadcrumbs may help. But if it’s a standalone sales page, you can skip them.
7. Can I customize breadcrumb text or style?
Yes. Most plugins allow customization of separators, home text, and category names. You can also style them with CSS to match your website’s design.
Final Thoughts
In 2025, enabling breadcrumbs on singular pages is more than just a good idea—it’s a smart SEO strategy. They help both users and search engines navigate your website better, enhance search visibility, and contribute to a more organized internal linking structure.
Whether you’re running a blog, an eCommerce store, or a service-based business, breadcrumbs can help you build a site that performs well and scales easily.
So yes—enable them, structure them well, and don’t forget to add schema.