If you’re building a WordPress website, you’ve probably heard about Elementor—one of the most popular page builders on the market. The free version offers plenty of tools for basic site design, but the big question many people still ask in 2025 is:
“Is Elementor Pro worth buying?”
Just like you, many website owners, freelancers, and small businesses are trying to decide if the paid version offers enough value. In this post, we’ll help you make an informed decision by comparing Elementor Free vs. Elementor Pro, and explaining who it’s best suited for.
What You Get with Elementor Free
Elementor Free is a great tool for beginners or those creating a simple website. It gives you access to:
- A drag-and-drop visual editor
- Basic widgets like text, image, heading, button, and video
- Responsive editing for mobile and tablet views
- A library of free page templates and blocks
For many users just starting out, this version is more than enough to create a clean, functional website.
What Elementor Pro Offers (That Free Doesn’t)
Elementor Pro is the premium version of the builder. It unlocks a wide range of powerful features that save time and give you full control over your website’s design and performance.
Here’s what you get with Elementor Pro:
Theme Builder
Customize every part of your website including the header, footer, single blog posts, archive pages, and 404 pages—without needing to write code.
Pro Widgets
Elementor Pro gives you access to over 70 advanced widgets such as forms, sliders, carousels, pricing tables, countdown timers, testimonials, and call-to-action blocks.
Popup Builder
You can design custom popups with specific targeting rules like exit intent, scroll depth, page triggers, and more. This is excellent for lead generation, promotions, and announcements.
WooCommerce Builder
For eCommerce websites, Elementor Pro allows you to design product pages, shop pages, cart pages, and more. You’re not limited to your theme’s layout anymore.
Form Builder
No need to install extra form plugins. You can create contact forms, newsletter signups, surveys, and connect them directly with marketing tools like Mailchimp or ActiveCampaign.
Global Widgets and Templates
You can save any section or widget and reuse it across your website. This is especially useful for maintaining brand consistency and saving time.
Custom CSS and Dynamic Content
Ideal for developers or advanced users, these features give you even more flexibility and control over your design.
Premium Support and Regular Updates
Elementor Pro users get access to priority support and all new updates as soon as they’re released.
Who Should Consider Elementor Pro?
Elementor Pro is a smart investment for:
- Business owners who want a professional, conversion-friendly website
- Freelancers and web designers building multiple websites
- eCommerce store owners using WooCommerce
- Bloggers and content creators who want more control over layout and branding
- Agencies looking to save time and streamline workflows
If you want to go beyond a basic site and build something custom, dynamic, and scalable—Elementor Pro is definitely worth the cost.
When Elementor Free is Enough
If your website is simple and you’re not using advanced features, the free version might be all you need.
Stick with Elementor Free if:
- You’re building a basic blog or one-page site
- You’re new to WordPress and just learning
- You don’t need custom headers, popups, or advanced widgets
- You prefer to rely on your theme’s layout and functionality
You can always upgrade later if your needs grow.
Elementor Pro Pricing in 2025
Here’s the latest pricing structure as of 2025:
- Essential (1 website) – $59 per year
- Advanced (25 websites) – $199 per year
- Expert (100 websites) – $399 per year
- Agency (1000 websites) – $999 per year
For most small businesses, the Essential plan is more than enough. If you’re managing client sites or scaling fast, the other tiers offer solid value.
Elementor Free vs Pro in 2025
| Use Case | Elementor Free | Elementor Pro |
|---|---|---|
| Basic blog or personal website | Yes | No |
| Business website | Maybe | Yes |
| WooCommerce store | No | Yes |
| Custom layouts (header/footer) | No | Yes |
| Popups and lead generation | No | Yes |
| Agency or freelancer | No | Yes |
Final Thoughts
Elementor Pro isn’t just a design upgrade—it’s a productivity tool. It gives you the power to build websites faster, improve performance, and deliver a better user experience.
Whether you’re a solo entrepreneur, web designer, or small business owner, Elementor Pro can take your site to the next level.
Still unsure? You can start with the free version, explore its capabilities, and upgrade to Pro when your project demands it.
