Just like other job profiles, the SEO job profile also has some prerequisites. As SEO is a dynamic field so When you go for an SEO interview, make sure you are up to date about current events and trends in the digital landscape because the interviewer may ask you anything related to it to assess your interest and to determine how well you are updated with the latest SEO Practices.

For example trends in user behavior and how they affect search intent, seo tools and their latest features, Content strategies that align with current consumer interests, Google algorithm updates and emerging technologies. 

SEO Interview Preparation Tips

Stay Curious and Ask Questions: Show your interest by asking about the company’s SEO strategies and tools they use

General Questions and Answers You Should Know

What is SEO?

SEO is the practice of improving a website\’s or online content\’s ranking and visibility within search engine results pages (SERPs) to increase organic (non-paid) traffic.

What are types of SEO?

1) On Page SEO. 2) Off Page SEO. 3) Technical SEO

What is technical SEO?

Technical SEO refers to a set of activities performed on a website to improve its crawling, indexing, and ranking. These activities ensure that search engines can efficiently access, understand, and rank the content on the website, ultimately improving its visibility in search engine results.

What are techniques of SEO?

1) Black Hat SEO. 2) White Hat SEO. 3) Gray Hat SEO

What is On Page SEO?

On page SEO refers to Optimizing the front end part of the website that you control like html, url, title, meta tags etc.

What is Technical SEO?

Technical SEO refers to optimizing the backend elements of a website to improve its performance, search engine visibility, and overall user experience. These elements are not directly related to content but are crucial for search engines to crawl, index, and understand the site structure effectively.

What are aspects of Technical SEO?

Technical SEO Aspects are Website Structure, Speed, Security, Sitemap, Robots.txt, Canonical Tags, Redirection, Schema Data, Error Handling

What is the Difference between SEO and SEO?

SEO aims for long-term sustainable traffic growth, while SEM includes paid strategies to gain immediate and measurable results.

What are types of sitemap?

There are two main types of sitemaps: xml sitemap and html sitemap

What are types of sitemap?

There are two main types of sitemaps: xml sitemap and html sitemap.

What is an XML Sitemap?

An XML sitemap is an XML file for search engines that lists all the important pages of your website, along with metadata such as last modified dates and priority. It helps search engines crawl and index the site more efficiently.

What is an Html Sitemap?

An HTML sitemap is a webpage that provides a hierarchical list of links to all major sections and pages of a website, aiding users in finding and navigating content.

What is robots.txt?

The robots.txt file is a text file placed in the root directory of a website that instructs search engine crawlers on which pages or sections of the site they are allowed or disallowed to crawl and index. 

What is keyword Density?

Keyword density refers to the percentage of times a specific keyword or phrase appears in a piece of content compared to the total number of words in that content.

(Number of times the keyword appears)/(Total number of words)×100

What is a drawback of high keyword density?

High keyword density can lead to keyword stuffing, which compromises the natural flow and quality of the content and may result in search engine penalties.

What is Keyword difficulty?

Keyword difficulty refers to how hard it is to rank high in search engine results for a specific keyword?

How to measure Keyword Difficulty?

To measure keyword difficulty, you can use tools like Ahrefs or SEMrush for a difficulty score, check the quality of top-ranking content, evaluate the domain authority and backlink profiles of competing sites, and understand the search intent behind the keyword, helping you determine how challenging it will be to rank for that keyword.

What do you mean by keyword competition score?

Keyword competition score refers to how many other sites are targeting the same keyword and how challenging it is to rank for it.

Can you explain what keyword research is and why it is important for SEO?

Keyword research is the process of identifying and analyzing the search terms that people use to find information online. It is crucial for SEO because it helps you understand what topics your target audience is interested in and how they search for information.

What if you target the wrong keywords in your SEO strategy?

If you target the wrong keywords, all your SEO efforts will go in vain, leading to issues such as low traffic, poor engagement, and wasted resources.

What is Schema Markup?

Schema is a form of structured data markup that you add to your website\’s HTML to help search engines understand and interpret the content of your pages more effectively.

How does schema markup benefit your website?

Enhancing search results with rich snippets, such as reviews, ratings, and event details, leads to higher click-through rates and attracts more relevant traffic to your site.

What is H1?

H1 is an HTML tag used to define the main heading of a webpage?

What is the importance of using an H1 tag on a webpage?

Helps both users and search engines understand the primary topic of the page.

What is content duplicacy, and how does it affect SEO?

Content duplicacy, also known as duplicate content, occurs when the same content appears in more than one place on the web. This can affect SEO by confusing search engines about which version to index and rank, potentially leading to lower visibility and penalties.

What is mobile-friendly?

Mobile-friendliness refers to how well a website performs and displays on mobile devices like smartphones and tablets.

What are the benefits of having a mobile-friendly website?

A mobile-friendly website improves SEO rankings, enhances user experience, and increases accessibility for a broader audience. It offers faster loading times, higher conversion rates, and provides a competitive edge in the market. Overall, it’s essential for reaching more users and achieving better online performance. Without a mobile-friendly website, it’s increasingly challenging to achieve and maintain good search engine rankings.

What is mobile first indexing approach?

Mobile-first indexing simply means that when Google indexes websites, it prioritizes their mobile formats over their desktop ones.

What is mobile responsiveness?

Mobile responsiveness is a website design approach that ensures a website adjusts its content, navigation, and layout to fit different screen sizes.

What is mobile responsiveness?

Mobile responsive is a website design approach that ensures a site automatically adjusts its layout, images, and content to fit various screen sizes and devices, such as smartphones, tablets, and desktops.

What is the difference between mobile-friendly and mobile-responsive website design?

Mobile-friendly sites often use separate mobile versions or simplified layouts. On the other hand, mobile-responsive websites use flexible grids, layouts, and media queries in CSS to dynamically adjust the design and content to fit various screen sizes and devices seamlessly.

What is HTTP?

HTTP, or Hypertext Transfer Protocol, is a protocol used for transmitting data over the internet. It is the foundation of any data exchange on the web and defines how messages are formatted and transmitted, and how web servers and browsers should respond to various command

What do you mean by HTTP response?

An HTTP response is the message sent by a server to a client after processing an HTTP request. It includes a status code, headers, and, typically, a body with the requested data or an error message.

What are the different groups of HTTP status codes?

HTTP status codes are categorized into five groups based on the nature of the response. Each group serves a different purpose:
1xx (Informational): Indicates that the request has been received and is being processed. Example: 100 Continue
2xx (Successful): Indicates that the request was successfully received, understood, and accepted. Example: 200 OK
3xx (Redirection): Indicates that further action is needed, The response involves a redirection to a different URL Example: Example: 301 Moved Permanently
4xx (Client Error): Indicates that the request has invalid syntax or cannot be fulfilled due to client-side errors. Example: 404 Not Found
5xx (Server Error): Indicates that the server failed to fulfill a valid request due to an error on the server\’s side. Example: 500 Internal Server Error

What does a 404 error indicate?

A 404 error is an HTTP status code that indicates a webpage cannot be found on the server

What typically causes a 404 error to occur?

A 404 error typically occurs when the URL entered is incorrect, the page has been moved or deleted, or the link is broken.

What does 3xx status code mean?

A 3xx status code is an HTTP status code that indicates a redirection.

What are 1xx status codes?

1xx status codes are informational responses that indicate a request has been received and is currently being processed. They are typically used to communicate progress information to the client.

What distinguishes Https from Http?

HTTPS is the secure version of HTTP.

How does Https enhance data security?

By incorporating encryption to protect the data being transmitted.

What is DA(Domain Authority) and PA(Page Authority)

DA (Domain Authority) and PA (Page Authority) are metrics developed by Moz to evaluate the strength and potential ranking ability of websites and individual web pages in search engine results.

How are Domain Authority (DA) and Page Authority (PA) measured?

Domain Authority (DA) and Page Authority (PA) are both measured on a scale from 0 to 100, where higher numbers indicate stronger ranking potential in search engines like Google.

What are some factors that affect Domain Authority?

DA can be affected by the website\’s structure, the quality and quantity of inbound links, and the domain\’s age

What are some factors that affect Page Authority?

Factors that affect PA include the page\’s content quality and on-page SEO elements.

What is Spam Score?

Spam Score is a metric developed by Moz that measures how likely a website is to be considered spammy or low quality. A score of 0 to 30% is considered a low Spam Score, 31 to 60% is considered medium, and 61 to 100% is considered high.

Why do we create backlinks?

We create backlinks to increase traffic and visibility, build credibility, and enhance discoverability

Can you explain the two primary benefits of creating backlinks for a website?

There are two major benefits of creating backlinks. The first is that backlinks can drive traffic from referring sites, and the second is that they help search engine crawlers crawl and index more efficiently

What are do-follow backlinks?

Do-follow backlinks are links from one website to another that pass on SEO value or \”link juice\” to the linked site

What are the key attributes that determine whether content is considered high quality?

Valuable, engaging, relevant, and accurate content is considered high-quality content

How to increase DA/PA?

Create high quality content, Build high quality backlinks, Increase social signals, Build niche relationships, Enhance user experiences & On page optimization

How to reduce spam score?

To reduce spam score, improve content quality, avoid spammy links, and ensure your site is secure.

What are some free ways to build backlinks?

Social Bookmarking: Share your content on bookmarking sites to gain visibility and links.
Q&A Submission: Answer relevant questions on platforms like Quora or Reddit and include links to your site where appropriate.
Audio Submission: Share podcasts or audio content on platforms like SoundCloud with links to your site.
Video Submission: Upload videos to platforms like YouTube or Vimeo, including links in descriptions or video content.
PDF & PPT Submission: Share documents or presentations on platforms like SlideShare with links to your site.
Article Submission: Publish articles on article directories or niche-specific sites with backlinks to your content.
Directory Submission: List your site in relevant, high-quality directories.
Building Niche Relationships: Collaborate with others in your industry for mutual linking opportunities.
Utilizing Social Media: Share content and engage with your audience on social media to drive traffic and gain backlinks.

What are links in the context of the internet?

In the context of the internet, links are references or connections from one web page to another, enabling navigation and content discovery across the web.

What are the types of links from an SEO point of view?

Links that connect pages within the same domain are called internal links, while links that connect pages from different domains are called external links.

What are the different types of links from a relationship point of view?

From a relationship point of view, links are categorized as do-follow and no-follow links. Do-follow links pass on SEO value and help improve search engine rankings, while no-follow links do not pass on SEO value but can still drive traffic and contribute to brand visibility.

By default, are all links do-follow or no-follow?

By default, all links are do-follow unless explicitly stated as no-follow. If you want a link to be no-follow, you must add the rel=\"nofollow\" attribute

Why did Google invent the no-follow attribute?

Google invented the no-follow attribute in early 2005 to curb link spam. However, starting in September 2019, Google made the no-follow attribute a hint rather than an instruction, so it\’s up to Google whether to follow the link or not, even if it is specified as no-follow.

What should be the schema type for a floating button?

A floating button, sometimes called a floating action button, appears to hover over the site’s pages. There isn’t a specific schema type designated exclusively for a floating button