Google Analytics Practice Test - Test Your SEO Knowledge

Google Analytics

1 / 25

What is the purpose of UTM parameters?

To track social media likes

To enhance SEO

To measure campaign performance

2 / 25

Which tracking code is used to implement Google Analytics on your website?

JavaScript Tracking Code

HTML Tag

CSS Tracking Code

3 / 25

What is the difference between a “goal” and a “conversion”?

A goal is a target you aim for, while a conversion is the successful completion of that target by a user

Both are same

A goal is a metric, a conversion is a report

4 / 25

Which report shows the demographics of your website visitors?

Audience Report

Acquisition Report

Behavior Report

5 / 25

What is "Real-Time" reporting used for in Google Analytics?

Historical Data Analysis

Forecasting Trends

Current User Activity

6 / 25

Which report would you use to see where your traffic is coming from?

Audience Report

Acquisition Report

Behavior Report

7 / 25

What feature allows you to track specific user actions, like button clicks?

Goals

Dimensions

Filters

8 / 25

Which metric measures the percentage of visitors who leave after viewing only one page?

Bounce Rate

Session Duration

Page Views

9 / 25

What is the primary purpose of Google Analytics?

Social Media Management

Website Traffic Analysis

Email Marketing

10 / 25

What is Google Analytics?

Web Analytics Tool

Mobile Analytics Tool

Software Analytics Tool

11 / 25

How can you set up alerts for significant changes in website traffic?

By creating goals

Using Custom Alerts

By adjusting user segments

12 / 25

What does the term “attribution” refer to in Google Analytics?

User location

Tracking page load time

Assigning credit to marketing channels

13 / 25

Which report would help you analyze the performance of different marketing channels?

Acquisition Report

Behavior Report

Audience Report

14 / 25

What is a “referral” in the context of Google Analytics?

A source that sends traffic to your site

A user who signs up

A page viewed by a user

15 / 25

How can you exclude internal traffic from your reports?

By using filters

By creating segments

By adjusting goals

16 / 25

What does the “Behavior” section focus on?

User interactions on the site

User acquisition

Traffic sources

17 / 25

What is the “Site Search” feature used for?

Analyzing user demographics

Tracking internal search queries

Monitoring traffic sources

18 / 25

Which Google Analytics feature helps in creating custom reports?

Custom Reports

Custom Alerts

Custom Dimensions

19 / 25

What is “Event Tracking”?

Tracking user logins

Monitoring specific interactions

Measuring page load time

20 / 25

What type of report would you use to understand user behavior flow?

Audience Report

Behavior Flow Report

Acquisition Report

21 / 25

What does the "User Explorer" feature allow you to analyze?

Individual user behavior

Traffic sources

Page performance

22 / 25

Which metric indicates how many times a page is viewed?

Users

Pageviews

Sessions

23 / 25

What is a “segment” in Google Analytics?

A type of report

A user demographic

A subset of data

24 / 25

What does the “Acquisition” section report on?

User behavior

Traffic sources

Site performance

25 / 25

In Google Analytics, what does “eCommerce tracking” allow you to do?

Track page views

Monitor online sales and transactions

Analyze user demographics

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